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Advertising slogan
Advertising slogans〔Advertising slogans of America. By Harold S. Sharp. Scarecrow Press, Incorporated, 1984.〕〔"The Slogan And Its Uses". ''Fame'', Volume 26. By Artemas Ward. A. Ward, 1917. (p135 )〕 are short, memorable groups of words used in advertising campaigns.〔"Offensive Signs Discarded In England. Billboard Advertising Is Gradually Disappearing And Being Replaced By Newspaper Space Which Has Grown In Importance." Fourth Estate: A Weekly Newspaper for Publishers, Advertisers, Advertising. By Frank H. Lancaster, Ernest F. Birmingham. Fourth Estate Publishing Company, 1922. (V21:p7 )〕〔(How to Advertise a Bank ). A.W. Shaw Company, 1914〕〔"Rural Banking And Currency Reform". United States Congressional serial set, Issue 6536. 1913. (p129 ).〕〔"Haverhill ". ''Boot and Shoe Recorder'', Volume 60. Chilton Company, 1911. (p )+〕〔"The Slogan That Stresses the Words “Bottled” and “Carbonated”". By Waldon Fawcett. ''Brewers Journal'', Volume 58. Gibson Publishing Company, 1922. (V2:p57 ) (See also, (V1:p63 ))〕 The advertising phrases are means of drawing attention to one distinctive feature (an aspect of a product).〔Or, attract notice and focus on more features.
''See also'': Software feature, Feature-oriented programming〕 The purpose is to emphasize a phrase that an entity wishes to be remembered by;〔"Motto As Foundation of Good-Will. Recent Official Decision Emphasizes Importance of Selecting a Slogan That May Be Monopolized." The American Cutler, Official Organ of the Cutlery Industry. 1921. (V2:p39 )〕〔"Use Of Slogans". Standard advertising course for printers. By United Typothetae of America. Committee on education. 1919. (p151 )〕 Particularly, for marketing a specific corporate image; Or, connection to a business product or consumer base.〔"Slogans As A Means Of Social Control". By Frederick E. Lumley. ''Papers and Proceedings of the American Sociological Society'', Volume 16, 1921. (p. 121–134 ).〕
Some slogans are created just for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans are memorable after general use is discontinued.
==Etymology and nomenclature==
According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh-ghairm" (an army cry). It has come to mean in its contemporary sense, a distinctive advertising motto, or advertising phrase, used by any entity to convey a purpose or ideal; Or, a catchphrase. ''Taglines'', ''tag lines'', or ''tags'' are American terms for brief public communication promoting products and services. In the UK they are called ''end lines'', ''endlines'', or ''straplines''. In Japan, they are called or .
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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